Hello
I’m Byron
Fraser
I’m an award winning Creative Director, problem solver, and Integrated Art Director with more than 11 years of experience in campaign conceptualisation and rollout across various media.
Creative Direct
Conceptulise
Art Direct
Digital Thinking
ABOUT
I love ideas. I love them so much that I became a conceptual creative Art Director at TBWA\Johannesburg in 2010.
I worked my way up to Senior Art Director. Through hard work and passion I was finally offered a position at SA’s number 2 agency, The Odd Number, as a Creative Director in 2020.
One of the things I love about ideas is that they’ve allowed me to explore. Since 2010, I’ve been sent to work in both the TBWA\Paris and TBWA\Istanbul offices, I’ve also got to go to Cannes.
I love how ideas introduce me to, and allow me to work with, a variety of people; clients, directors, photographers, content creators, the list could go on and on, but I feel like it’d be waaaay too long.
I love the fact that our industry lives because of ideas.
Some Work
Accolades and Pitches
To date, my explorations and ideas have earned me a few accolades, both local and international.
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2019
The Loeries Bronze in Film for MTN Entertainment Pass
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2018
OneShow 6 Merits for Doom Fly on the Wall radio The Loeries Bronze in Film for Standard Bank Bud to Bloom
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2017
D&AD Wood pencil, writing for advertising, writing for radio & audio for Student Flights 'Travel Before it's not Fun Anymore' (Spiritual Festival)
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2016
Cannes Lions Campaign silver in Radio for Student Flights 'Travel Before it's not Fun Anymore'
Cannes Lions Campaign silver in Radio for Peaceful Sleep 'Irritation Equations'
The Loeries Campaign gold for craft writing in Radio for Student Flights 'Travel Before it's not Fun Anymore'
The Loeries Campaign silver in Radio for Student Flights 'Travel Before it's not Fun Anymore' -
2015
The Loeries Campaign silver for Artline 'Fast Fading or Long Lasting'
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2014
Eagles 1 gold eagle for Student Flights ‘Weird Accents’
Young Guns 1 silver bullet for Student Flights ‘Weird Accents’
Creative Circle Ad of the Year 2nd for Student Flights ‘Weird Accents’ -
2013
Cannes Lions 2 silver lions for Student Flights ‘Weird Accents’
The Loeries 2 gold loeries and 2 craft certificates for Student Flights ‘Weird Accents’’ -
2012
The Loeries 1 bronze loerie for Drive Alive ‘3D’
Pitches
I’ve also been a core team member and lead on a few pitches.
MTN (Telecommunications) – Successful
Tafel Lager (Beer) – Successful
Beko (Istanbul) –Status Unknown
BCX –Successful
South African Tourism – Status Unknown
Adidas Cricket (India) – Status Unknown
Multichoice (Satellite Television service) – Successful
Contact Me
For Rates & Bookings